The Polish companies within the ICOR group had tested several CRM systems over the years. Most were either too complicated or lacked functions required by the property-services business.
The industry’s processes and data requirements went beyond a standard sales pipeline, so the IT department was asked to create a system tailored to the organisation.
Together with Paweł, I designed and built a CRM application in Django. We continue to develop it around the complete sales process and analytics required by managers and operational teams.
Why a custom system?
- The workflow follows the company’s real process rather than a generic template
- Only useful data and functions are presented to users
- Reports and analytics can evolve with the organisation
- The application can integrate with internal systems